Browsing by Author "Jaaron, Ayham A. M."
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Item Open Access Can external and internal corporate social responsibility contribute to green customer behaviour? The mediating role of green trust in hotels(Wiley, 2023-11-20) Jaaron, Ayham A. M.; Garcia, R. L. Fernando; Javaid, MudaserTo date, hospitality literature has mainly used an aggregated measure of corporate social responsibility (CSR) to assess hotels' green trust (GT) and green customer behaviour (GCB). The differential impact of internal and external CSR on GT and GCB is crucial as this may lead to different levels of impacts on hotels' environmental performance. This study investigates how internal and external CSR impact customers' GT and GCB. It also investigates how GT mediates the relationship between internal and external CSR and GCB. Using survey data from 304 customers from eight green hotels in Manila and employing the PLS-SEM technique for analysis, the results show that internal and external CSR positively impact GT and GCB. Moreover, GT mediates the relationship between internal CSR and GCB, but not between external CSR and GCB. This study extends stakeholder theory and the theory of planned behaviour by providing novel insights into how customers' GT and GCB may differ in relation to internal and external dimensions of CSR.Item Open Access Can Industry 4.0 hold the answer for mitigating intertemporal tensions in sustainable manufacturing? A conceptual model(Taylor and Francis, 2021-10-12) Jaaron, Ayham A. M.; Backhouse, Chris J.This paper makes the case for analysing the role of Industry 4.0 in mitigating the intertemporal tensions of balancing the short-term and long-term sustainability objectives rife in sustainable manufacturing. It is argued here that Industry 4.0 has the unique potential to unlock juxtaposition of the short and long-term dimensions of sustainable manufacturing without restricting manufacturing organisations growth potential. In this context, successful mitigation of intertemporal tensions relies on understanding the role played by five different mechanisms that manufacturing organisations need to well practice and manage when adopting Industry 4.0-associated technologies. Since this is the first study of its kind, this paper presents a novel conceptual model enhancing the application of mechanisms that may mitigate intertemporal tensions in manufacturing organisations using Industry 4.0. The model also suggests five different research propositions that call for future research agenda to further investigate this topic.Item Open Access A conceptual model for adoption of BIM in construction projects: ADKAR as an integrative model of change management(Taylor and Francis, 2021-04-22) Jaaron, Ayham A. M.; Hijazi, I.; Musleh, K. I. Y.The use of Building Information Modeling (BIM) technology has facilitated storage and reuse of information throughout the lifecycle of construction projects. Despite its benefits, construction industry has witnessed several obstacles in adopting BIM technology in terms of people management. This paper investigates how ADKAR model (an acronym for five stages of effective lasting people change: awareness, desire, knowledge, ability, and reinforcement) can contribute to successful adoption of BIM in construction sector. This study was conducted in two main stages: a rigorous literature review process followed by data collection using eight in-depth interviews with construction project managers. Data was analyzed following Bryman and Bell’s [(2007). Business Research Methods. Oxford: Oxford University Press] steps for thematic analysis. The results from interviews combined with results of literature review contribute to the development of an integrated conceptual model of change management. The conceptual model identifies two main phases of determinants for successful change management process towards the adoption of BIM technology using ADKAR model. Firstly, engineers as designers with different specialist (i.e., architectural, civil, electrical, mechanical), engineers as contractors, and clients require the enhancement of all five dimensions of ADKAR for a lasting change. Secondly, government requires the enhancement of three main dimensions of ADKAR model, namely awareness, desire, and reinforcement.Item Embargo An Empirical Investigation of Factors Affecting Humanitarian Logistics Operations: The Case of Palestine(IEOM, 2023-03-06) Kittaneh, Rafat Mahmoud; Jaaron, Ayham A. M.This paper aims to investigate the factors affecting the operations and efficiency of Humanitarian Logistics (HL) through its three main phases of preparedness, response, and recovery in the developing country context of Palestine. A quantitative research methodology using a survey instrument was employed in this study through which data were collected from 108 HL offices in government, NGOs, and other private logistics institutions operating in Palestine. Data were analyzed for its empirical significance on SPSS V21.0 using Pearson Correlation coefficient test. The results show that the most influential factor on efficiency of preparedness phase was “planning for logistics operations”, whereas the most influential factors on response and recovery phases were “logistics technical operations” and “logistics, governmental, organizational and infrastructure issues”, respectively. Furthermore, there is a positive correlation between factors of preparedness phase and efficiency of both response and recovery phases, and between factors of response phase and efficiency of recovery phase. This study provides valuable insights for HL organizations, NGOs, and policymakers on factors required to enhance efficiency and overall performance of HL management in Palestine and other developing country context with similar political and economic challenges.Item Open Access Green Human Resource Management Bundle Practices and Sustainable Manufacturing Performance: Understanding Potential Relationships(IEOM Society International, 2020-03-10) Zaid, Ahmed A.; Bon, Abdul Talib; Jaaron, Ayham A. M.In this era of the modern business environment, organizations have to constantly adapt and react to new ecological challenges. Therefore, it is critical for organizations to adopt various eco-friendly practices and processes and involve their employees in such practices; thereby achieving organizations’ environmental goals. The objective of this paper is to investigate the impact of Green Human Resources Management (GHRM) practices as a bundle on environmental, economic, social and operational performance within the manufacturing sector of Palestine. The paper employs a quantitative research methodology. Data collected through surveys from 121 Palestinian manufacturing firms to test hypotheses using partial least square of structural equation model (PLS-SEM). The statistical analysis revealed that GHRM bundle practices have a positive influence on the four dimensions of organizational performance. The findings of this study can help manufacturing firms in identifying efficacious tactics for adopting GHRM practices that take part in sustainable development.Item Open Access Green Human Resource Management Bundle Practices And Sustainable Manufacturing Performance: Understanding Potential Relationships(www.ijstr.org, 2020-03-22) Zaid, Ahmed A.; Jaaron, Ayham A. M.In this era of the modern business environment, organizations have to constantly adapt and react to new ecological challenges. Therefore, it is critical for organizations to adopt various eco-friendly practices and processes and involve their employees in such practices; thereby achieving organizations‘ environmental goals. The objective of this paper is to investigate the impact of Green Human Resources Management (GHRM) practices as a bundle on environmental, economic, social and operational performance within the manufacturing sector of Palestine. The paper employs a quantitative research methodology. Data collected through surveys from 121 Palestinian manufacturing firms to test hypotheses using partial least square of structural equation model (PLS-SEM). The statistical analysis revealed that GHRM bundle practices have a positive influence on the four dimensions of organizational performance. The findings of this study can help manufacturing firms in identifying efficacious tactics for adopting GHRM practices that take part in sustainable development.Item Embargo Green marketing practices and organizational sustainable performance in developing countries context: an empirical study(Taylor and Francis, 2023-04-27) Braik, Ala; Saleh, Yahya; Jaaron, Ayham A. M.Although literature investigating role of Green Marketing (GM) in enhancing firm’s performance is voluminous, there is a scarcity of studies exploring effects of GM on organizational sustainable performance in developing countries context. This study explores the impact of implementing GM on organizational sustainable performance in Palestinian food industries. To this end, GM practices and organizational sustainable performance-related data were collected through a questionnaire and analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM). Results show a modest, unstructured quasi-GM strategy. More specifically, both green product and green placement and distribution contribute to enhancing the firm’s environmental performance (EP), while green promotion enhances the economic performance (EcP). Also, the social performance (SP) is affected by the green placement and distribution. However, green pricing has no significant effect on the organizational sustainable performance. This study is among few studies exploring impacts of GM on firm’s organizational sustainable performance in developing countries context, thus adding significant value to the literature by attempting to counter sustainable performance issues in current complex business environments.Item Open Access The Impact of Green Human Resource Management Practices with Sustainable and Operational Performance: A Conceptual Model(Proceedings of The International Conference on Business & Technology (ICBT 2021), 2021-11-06) Zaid, A.; Jaaron, Ayham A. M.Although wide ranges of studies are available on manufacturing sustainable performance issues, literature on Green Human Resources Management (GHRM) practices and their impact on manufacturers’ sustainable and operational performances is scare. This study aims at identifying GHRM practices and to assess their impact on sustainable and operational performance. This current study adopted systematic literature and content analysis approach for the development of a conceptual model. It has been found that most influencing GHRM practices are green recruitment and selection, green training, green performance evaluation, and a green reward system. The uniqueness of this study is the evaluation of the GHRM practices with sustainable and operational performance in a single study. Moreover, the paper highlights that manufacturing organizations must focus on GHRM practices to deliver enhanced sustainable performance besides operational performance to achieve competitive advantage. For future studies, there is a need to empirically verify the proposed conceptual model presented in this paper.Item Open Access The impact of sustainability strategic planning and management on the organizational sustainable performance: A developing-country perspective(Elsevier, 2022-01-03) Thaher, Yousef A. Y.; Jaaron, Ayham A. M.The purpose of this article is to comprehensively describe the impact of sustainability strategic planning and management (SSPM) on organisational sustainable performance in a developing country context. A mixed method approach was adopted; data were collected using an interview and a survey targeting 126 organisations operating in the foremost polluting Palestinian manufacturing private sectors. The analyses were conducted employing thematic analysis and Partial Least Squares Structural Equation Modelling (PLS-SEM). The results from data analysis confirm that SSPM had a positive effect on the three dimensions of organisational sustainable performance (i.e. social, ecological and economic). Furthermore, the paper has developed a framework to facilitate integrating SSPM into the business model of manufacturing organisations in a developing country context. This paper is considered among the very few studies exploring the ‘questioned’ impacts of SSPM on organisational sustainable performance in a developing country.Item Open Access The influence of cost of quality on the performance of food manufacturing companies: an empirical study(Emerald, 2021-04-29) Ghunaim, N.; Jaaron, Ayham A. M.Purpose: Due to the ever-increasing competitive and complex business environments, food manufacturing companies have to maintain high-quality products while simultaneously minimizing customers' costs. Cost of quality (COQ) plays a crucial role in enhancing companies' efficiency and reducing expenditures that can contribute to companies' competitive performance. This paper investigates the underlying relationship between the level of COQ practices adoption (prevention, appraisal, internal, and external failure costs) and organizational performance in Palestinian Food Manufacturing Companies (PFMC). Design/Methodology/Approach: A quantitative research methodology using a structured questionnaire collected data from 119 PFMC. Partial least squares structural equation modeling was used to analyze collected data. Findings: Results indicated that COQ adoption has a significant positive effect on the organizational performance of PFMC. Besides, prevention, external, and internal failure costs were all associated with a positive impact on organizational performance of PFMC, whereas appraisal cost did not affect organizational performance. Originality: This study is considered one of the first studies to investigate COQ practices' effect on organizational performance in food manufacturing companies in a developing country context. Thus, it adds significant value to literature responding to calls to tackle competitiveness issues in current complex business environments. Keywords: Cost of quality, quality costing system, TQM, food manufacturing, developing country, organizational performance, Palestine.Item Open Access An investigation of the interrelationship between corporate social responsibility and sustainability in manufacturing organisations: an empirical study(Inderscience, 2020-12-04) Mallah, Mazen F.; Jaaron, Ayham A. M.Corporate social responsibility (CSR) and sustainability are considered hot trends in today's modern trade systems. However, there seems to be scarcity in the current literature of empirical studies linking CSR and sustainability applications in manufacturing organisations. This research aims to investigate the interrelationships between sustainability factors (commitment and motivators) and CSR factors (commitment and motivators) and how they affect each other. A survey instrument was developed through which data is collected from 47 food manufacturing organisations functioning in Palestine. The collected data is analysed using the partial least square structural equation modelling technique. The findings of this study suggest that there are strong linkages between CSR factors (commitment and motivators) and sustainability factors (commitment and motivators). The CSR commitment factors have the strongest relationship with corporate social responsibility motivators and sustainability motivators, which indicate that corporate commitment to CSR positively influences the level of corporate sustainable performance.Item Open Access Leader green behavior as an outcome of followers' critical thinking and active engagement: the moderating role of pro-environmental behavior(Emerald, 2023-03-20) Javaid, Mudaser; Kumari, Kalpina; Khan, Sajjad Nawaz; Jaaron, Ayham A. M.; Shaikh, ZainuddinPurpose The purpose of this study is to investigate the role of followership dimensions of active engagement (AE) and independent critical thinking (ICT) in leader green behavior (LGB), and how followers' pro-environmental behavior (FPEB) moderates between the proposed relationship. Design/methodology/approach The data was collected from 381 employees working in different small and medium enterprises (SMEs) of Pakistan, through a structured questionnaire with five points Likert scale. The proposed hypotheses were tested by using Smart-partial least square (PLS).V.3. Findings Results showed a significant positive impact of followership dimensions on LGB. Moreover, the findings of the study substantiated the moderating role of FPEB between the direct relationship of ICT and LGB, but no significant moderation of FPEB in case of the relationship between AE and LGB was observed. Practical implications This paper argues that organizational effective green leadership can be enhanced by followership dimensions of AE and ICT, and by participation of followers in pro-environmental behavior. This has been largely overlooked in the past studies. Originality/value The study attempted to empirically test the “Reversing the Lens” perspective by Shamir (2007) in the context of green human resource management (HRM). This study extends a distinct theoretical contribution to the social exchange theory (SET) by focusing on the fact that follower's role is equally as important as that of a leader in the effective leadership process.Item Open Access Linkages between corporate social responsibility and sustainability in manufacturing organisations: An empirical study(27th EurOMA annual conference, 2020-06-30) Jaaron, Ayham A. M.; Mallah, Mazen F.This study aims at exploring the interrelationships between sustainability factors (commitment and motivators) and corporate social responsibility (CSR) factors (commitment and motivators) and how they affect each other in manufacturing organisations. Data were collected using a survey from 47 food manufacturing organisations in Palestine and were analysed using the PLSSEM modeling technique. The results suggest there are strong linkages between CSR factors (commitment and motivators) and sustainability factors (commitment and motivators). The CSR commitment factors have the strongest relationship with CSR motivators and sustainability motivators, which indicate that corporate commitment to CSR positively influences the level of corporate sustainable performance.Item Open Access Relationship between Big Five personality traits and knowledge sharing behavior: moderating role of Islamic work ethics(Emerald, 2022-05-17) Javaid, Mudaser; Abdullah, N. H. B.; Jaaron, Ayham A. M.Purpose The existence of intense competition in turbulent markets confirms the importance of using ethical employee practices in knowledge sharing behaviour (KSB) to ensure organisational growth. This is especially applicable in developing countries' markets where this intensive competition usually results in organisations following illicit practices. This paper aims to examine the relationship between the Big Five personality traits (i.e. openness to experience, conscientiousness, extraversion, agreeableness, and neuroticism) and KSB using Islamic work ethics (IWE) as the moderator. Design/methodology/approach A quantitative research method using a survey instrument collected 182 responses from employees in the Pakistani telecommunication industry. The partial least squares structural equation model (PLS-SEM) was used to analyse the collected data. Findings The results found that IWE has a positive impact on KSB and a positive moderating impact on the relationship between the Big Five personality traits except neuroticism and KSB. Also, openness to experience and agreeableness positively impacted KSB. Practical implications This paper contributes to the field of human resource (HR) management by helping managers in the hiring process or developing employee's personalities. Additionally, policymakers are encouraged to create Islamic values platforms to increase KSB amongst employees. Originality/value This study indicates the importance of IWE in boosting the impact of personality on KSB and provides insights into IWE's role in enhancing an organisation's competitive advantages in turbulent markets.Item Open Access Restoration of manager’s work identity in service departments: the role of service operations design(Inderscience, 2020-09-09) Jaaron, Ayham A. M.Strategies used for regulating and improving service departments' managers' (SDMs) valued identity at work through viable and sustainable models of operation are relatively missing. This is particularly true when one considers the paucity of previous studies that have explored the linkages of service operations designs and the construct of SDMs' work identity. This paper, using the lens of identity theory, explores the impact of creating an appropriate service operations design, using systems thinking principles, on the restoration of SDMs' work identity and behaviour. Using multiple-case study approach in three organisations' service departments in the UK, the results demonstrate that the systems thinking for service operations design is an enabler for promoting dramatic changes to the role of SDMs in the workplace. These dramatic changes are resembled by the creation of a transformational management style, changing the role of SDMs from employees' monitors to supporters, and adoption of new discursive practices that are embracing more people-cantered perspective. While the paper introduces an interesting theorisation of manager's identity with systems thinking methodology, it also contributes, for the first time, a discussion of manager's identity theory to the service system design literature in a highly-demanding business environment.Item Open Access Systems thinking for service operations design: facilitating double loop learning in Vietnamese tourism companies during COVID-19(28th EurOMA annual conference, 2021-07-05) Jaaron, Ayham A. M.; Pham, Duong ThuyThis study attempts to examine the impact of applying systems thinking approach for service operations design on operationalizing “double loop” learning in Vietnamese tourism companies as COVID-19 exit strategy. A case study was conducted in a leading cruise group company in Vietnam. Data were collected through in-depth interviews with 27 key informants and through archival documents collection. Results confirmed that systems thinking activated double loop learning by promoting three different drivers: systematic judges and acts, problem-based task force teams, and service innovation. This study provides several new insights and contributions to tourism research on how to deal with uncertain environments.Item Open Access Systems thinking to facilitate “double loop” learning in tourism industry: a COVID-19 response strategy(Taylor and Francis, 2021-07-05) Jaaron, Ayham A. M.; Pham, Duong Thuy; Cogonon, Marielyn EspiridionIt is evident there is an urgent need for tourism companies to build highly responsive learning systems to adapt to COVID-19 threats and beyond. As such, only learning tourism companies that promote inquiry, challenging current actions, and departing away from adopted assumptions will be able to survive. However, there is paucity of studies exploring effective learning methods in tourism companies to adapt to unpredictable crisis consequences. This study argues that systems thinking approach for service delivery design can operationalize double loop learning in tourism companies of finding alternative service offerings. An exploratory case study was conducted in a leading cruise group company in Vietnam. Results show that systems thinking activated double-loop learning by promoting three different drivers: systematic judges and acts, problem-based task force teams, and service innovation. This paper theorizes systems thinking with double-loop learning as an organizational means to help tourism companies survive during COVID-19 global tragedy, and to transform their service offerings. It also extends current understanding of tourism companies’ organisational learning by incorporating double loop learning with structural design issues based on the lens of organic structures and introduces managers of tourism companies to the significance of organic structures for competitive advantage creation during crisis.Item Open Access Total Quality Management for Enhancing Organizational Performance: The Mediating Role of Green Manufacturing Practices(Elsevier, 2021-05-04) Hassan, A.; Jaaron, Ayham A. M.Owing to the rapidly deteriorating environment in developing countries caused by practices of manufacturing organizations and lack of adequate studies that can help manufacturing organizations to counter this issue, this paper aims to investigate the underlying relationship between total quality management (TQM) and the level of green manufacturing (GM) practices implementation in Palestinian food manufacturing companies (PFMC). The paper also investigates how GM practices mediate the relationship between TQM and Organizational Performance (OP) of PFMC. A quantitative research method using a survey instrument collected data from senior, quality, and human resources (HR) managers from 250 PFMC. The statistical data analysis indicated a significant positive correlation between TQM practices and overall OP (r = 0.605; p ≤ 0.01). This indicates that TQM practices significantly supports achieving overall OP objectives. Also, results found a significant positive correlation between the TQM practices and the implementation level of GM practices (r = 0.650; p ≤ 0.01), suggesting the significant role of TQM in enhancing organizational capabilities in implementing GM practices. Moreover, the results indicated that GM practices are equally important to TQM practices in enhancing overall OP; as GM practices were found to have a positive correlation with improving overall OP of PFMC (r = 0.827; p ≤ 0.01). Finally, TQM practices are found to have a significant indirect effect on OP mediated by GM practices (β = 0.55, p ≤ 0.05), whereas a significant total effect of TQM practices on OP were found (β = 0.64, p ≤ 0.05), reflecting that the GM practices' mediating effect partially accounts for roughly 86% of total effect of TQM practices on overall OP. This empirical study is considered as the first study investigating the impact of TQM practices on implementation of GM practices and their complementary impact on OP in Palestine, adding great value to literature via responding to calls to counter environmental issues in developing countries’ context.Item Embargo Unveiling the status of TQM-performance link in the private, public, and third sectors: a systematic review(Taylor & Francis, 2024-05-07) Alateyyat, Salem; Jaaron, Ayham A. M.; Igudia, EghosaTotal Quality Management (TQM) research predominantly focuses on private sector industries, with limited attention to other key sectors like the third sector. This shortage is evident despite the TQM literature highlighting the importance of considering the business sector context when assessing TQM implementation. Therefore, this paper aims to report the recent developments in the relationship between TQM and Organizational Performance (OP) in the three sectors of the economy: the private, the public, and the third sectors. Through a systematic literature review methodology, 331 empirical studies published from 2000 to 2022 were analysed, drawn from Scopus, ABI Global, and EBSCO databases. The results indicate a paucity of empirical research on TQM and OP within the third sector, in contrast, TQM and OP have been extensively investigated in the private sector and to a moderate extent in the public sector. The study's novelty lies in utilising contingency theory to highlight the role of sector type as a contextual factor in TQM implementation across the three sectors: private, public, and third sector. This research contributes to the TQM literature by identifying existing research gaps in the third sector context, emphasising the urgency of empirical research that considers essential organisational variables alongside TQM and OP.Item Embargo Weaponizing Cost of Quality of Food Manufacturers: Implications for Organizational Performance(Proceedings of the International Conference on Industrial Engineering and Operations Management (IEOM), 2022-03-07) Jaaron, Ayham A. M.; Ghunaim, N.Owing to the current business environment, food manufacturers must provide high-quality products while simultaneously providing competitive prices for their customers. Cost of quality (COQ) can play a crucial role in fostering organizational competitive performance through reduced costs. The aim of this paper is to analyze the interrelationship between the application of COQ and organizational performance in the context of Palestinian Food Manufacturing Organizations (PFMO). The study employs a questionnaire through which data is collected from 119 PFMO. The collected data is analyzed using the partial least square structural equation modeling (PLS-SEM) technique. The results of this study suggest that application of COQ practices has a strong effect on the organizational performance of PFMO. External, internal, and prevention costs were all found to have a positive impact on organizational performance of PFMO. However, appraisal cost has no impact on organizational performance. The study provides significant value to quality management literature on the role of COQ practices in enhancing performance of food manufacturers in a developing country context and responds to calls for enhancing organizational efficiency in today’s complex business environments.