Browsing by Author "Gregory, Anne"

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    AI and Big Data Readiness Report - Assessing the Public Relations Profession’s Preparedness for an AI Future
    (CIPR, 2021-11-23) Virmani, Swati; Gregory, Anne
    This Artificial Intelligence (AI) and Big Data Readiness Report provides an analysis of a global survey of public relations practitioners and academics and video/written evidence from senior practitioners concerning the profession’s knowledge, skills, adoption of and attitudes towards AI, and to a lesser extent, Big Data. Its aim is to provide an overview of current AI understanding and preparedness, but most importantly, provide pointers to how the profession should equip itself to exploit the potential and guard against the possible dangers of AI.
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    The Effects of AI on the Professions: A Literature Repository
    (Chartered Institute of Public Relations, 2020-01) Gregory, Anne; Virmani, Swati
    The literature on AI as a whole is huge and burgeoning, but a focus on the professions has enabled us to look at how it will change the nature of work overall, and specifically how it will impact on those who offer a professional service either as specialist consultants or in-house practitioners in public, private and not for profit sectors. It does not claim to be exhaustive, but every topic that is currently under consideration about and arising from AI and the professions is covered here. It does not cover popular practitioner-oriented publications either since this was outside the remit of the research which was to look at a stable and authoritative base for considering AI and the professions. Readers of this report are encouraged to read the contemporary popular journals, blogs and websites since they provide a regular update on topics that are under consideration at any one time and form a running commentary that should be engaged with.
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    Humans needed, more than ever
    (Chartered Institute of Public Relations (CIPR), 2023-08-19) Gregory, Anne; Virmani, Swati; Valin, Jean
    New research from the Chartered Institute of Public Relations (CIPR) has found that up to 40% of tasks performed by public relations professionals are now assisted by AI tools. The report reveals that, while the adoption of AI tools has accelerated, they are still not widely used even though they make task execution more efficient and effective.