Browsing by Author "Dike, Max"

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    Competitive Action-response Strategies of Mobile Network Operators in Sub-Saharan Africa
    (Academic Journals, 2023-05-31) Dike, Max; Iddy, Judith
    Mobile telecommunication firms have increasingly found Sub-Saharan Africa to be a favorable location for business and investment. We explore the competitive actions and responses of the multinational MNOs in three of the leading sub-regional markets: Kenya, Nigeria, and South Africa based on the conventional content analysis of online-sourced data from the time the first major competitive move was made in each market until 2015. Our findings suggest that smaller, later-entrant operators seeking enhanced subscriber bases and competitive positions often initiated competitive rivalries. Defensive responses from mainly the main market leaders only resulted in further attacks, with response speed and intensity depending on the pervasiveness of the initial attack and firm strategy. The ability to preempt rivals’ potential moves offered a competitive advantage whereas price undercutting, new technologies and government protection served as the main competitive weapons. Neither the initial attackers nor market defenders emerged as the absolute winner in the aggressive competitive rivalries, which also negatively affected the subscribers.
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    Cross‐border expansion and competitive interactions of indigenous mobile network operators in sub‐Saharan Africa
    (Wiley, 2018-02-27) Dike, Max; Rose, Elizabeth L.
    Emerging‐market multinational enterprises (EMNEs) have become major players in the global economy, with an increasing share of global foreign direct investment (FDI). Indigenous mobile network operators (MNOs) in sub‐Saharan Africa (SSA) are not left out in this pursuit, as they seek growth and competitiveness beyond their domestic markets. We investigate the FDI location choices and competitive interactions of the five indigenous SSA MNOs that had internationalized as of 2014 and find that, contrary to the literature, these EMNEs, operating in a key and rapidly developing industry, did not tend to commence their cross‐border expansion in geographically close markets. In addition, the MNOs are more likely to invest in countries with stronger control over corruption and do not appear to engage in heavy head‐to‐head competition with their rivals. These findings contribute to the internationalization literature in the context of the investment and competitive behaviors of the currently underexplored indigenous SSA multinationals.
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    Internationalization of mobile telecommunications: a systematic literature review
    (Emerald, 2017-09-04) Dike, Max; Rose, Elizabeth L.
    Purpose The purpose of this paper is to map the relevant studies pertaining to internationalization in the mobile telecommunications (telecom) sector, with the aims of reflecting and categorizing what has already been studied on this topic, as a means of guiding future research. Design/methodology/approach The authors use the systematic literature review methodological approach, adopting the “Antecedents-Phenomenon-Consequences” theoretical framework as a guide. Consistent with this framework, they identify and categorize studies in the academic literature that have discussed the cross-border expansion of mobile telecom firms. Their review is based on 50 research publications, selected based on the relevance of their findings and their underlying arguments. The authors then categorized each piece’s findings and arguments into themes and sub-themes. Findings The authors find evidence that mobile network operators (MNOs) are driven into international markets by a collection of factors that can broadly be categorized as either firm-specific/country factors or the desire to capture first-mover advantages (FMAs). They also find evidence that the Uppsala stages model does not provide an appropriate explanation of MNOs’ internationalization patterns, with firms tending to skip posited stages. Market size, the regulatory environment and government policies appear to be key influences in MNOs’ choices of foreign investment locations, and despite being a driver of internationalization, FMAs often erode with the entry of competitors. MNOs tend to prefer collaborative entries over greenfield investments, especially in countries in which telecommunications infrastructure is already in place. Finally, there is no consensus with respect to whether internationality is positively associated with financial performance for MNOs. Originality/value This review of the literature offers value to both academia and practice, by providing both insights into what has already been studied with respect to the internationalization of mobile telecom firms and a guide for future research.
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    The Student Club as a Tool for Attracting Youth Audience to Museums
    (RUDN University, 2022) Gordin, Valery E.; Sizova, Irina A.; Dementyeva, Elizaveta K.; Kudelkina, Anna N.; Dike, Max
    The authors describe the possibility of using a differentiated approach based on vocational education in the field of art and culture as a new criterion for attracting youth audiences to museums in the digital era. A distinctive feature of the differentiated approach in the activities of museum student clubs is the targeted impact on various groups of young people, taking into account their age and level of art training in the development of museum programs. In order to assess the applicability of the differentiated approach to working with young people in museums, the members of student clubs of the two largest museums in Russia, i.e., the Hermitage and the Russian Museum, were surveyed. Expert interviews with the staff of the student clubs were also conducted. Based on the results of the analysis, the authors identified three groups of the young people, which were designated as “interested,” “advanced” and “proficient.” The criteria for dividing into the groups were differences in the educational level of the students in the field of art and culture. This division allowed to determine the forms of the most attractive museum events for the identified groups of students. The results of the study may be useful in working with the youth audience in other museums.