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dc.contributor.authorHarwood, Tracyen
dc.contributor.authorGarry, Tonyen
dc.date.accessioned2017-12-04T10:13:51Z
dc.date.available2017-12-04T10:13:51Z
dc.date.issued2017-09-12
dc.identifier.citationHarwood, T. and Garry, T. (2017) Cyborgian encounters in relationship marketing contexts. International Colloquium on Relationship Marketing, Munich School of Management, 12-14 Septemberen
dc.identifier.urihttp://hdl.handle.net/2086/14967
dc.description.abstractThe paper discusses the theoretical development and concepts that may apply to a new class of human-robot relationship for marketing contexts. The presentation will discuss the preliminary findings into how firms/brands may integrate cyborgian service actors into their propositions.en
dc.publisherInternational Colloquium on Relationship Marketingen
dc.subjectcyborgen
dc.subjectAIen
dc.subjectservice encounteren
dc.titleCyborgian encounters in relationship marketing contextsen
dc.typeConferenceen
dc.researchgroupInstitute of Creative Technologiesen
dc.peerreviewedYesen
dc.fundern/aen
dc.projectidn/aen
dc.cclicenceCC-BY-NCen
dc.date.acceptance2017-07-03en
dc.researchinstituteInstitute of Creative Technologies (IOCT)en


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