Utilising communication arts to improve awareness and knowledge of antimicrobial resistance in the lay public – A unique collaboration between infection specialists, academics, and art students

Background Engaging the public on antimicrobial resistance (AMR) through effective communication methods is central to achieving ambition 9 of the UK’s 20-year vision on AMR. This project aimed to develop new visual approaches to raise awareness of AMR and urinary tract infection (UTI) prevention in the general public and identify any subsequent improvement in knowledge amongst artists.

Methods An antimicrobial pharmacist and graphic designer ran a project wherein 2nd year Communication Arts BA students developed visual and communication art products for the lay public, in response to a client brief focusing on AMR in the context of preventable UTIs. Students also participated in a pre- and post-project survey (n=17 and 14, respectively) to measure knowledge and attitudes.

Results A range of products including videos, podcasts, computer-games, and posters were produced. After the project, fewer students believed antibiotics were needed for sore throats, but there was no change regarding using antibiotics for other viral infections or preventing infections generally. However, there was improved knowledge of UTI prevention. Before the project 100% had heard of AMR with 70% agreeing it was one of the biggest threats to human health. After the project, 100% agreed AMR was one of the biggest threats to human health, 85.7% felt they could apply their learning to everyday life, and 100% will share their learning with others.

Conclusion Collaboration with art students can generate a range of products for use across healthcare while also improving students’ knowledge of specific infections and increasing AMR awareness and advocacy.