Has Mumsnet changed me? SNS influence on identity adaptation and consumption
Date
2014-08
Authors
Advisors
Journal Title
Journal ISSN
ISSN
Volume Title
Publisher
Routledge
Type
Article
Peer reviewed
Yes
Abstract
Description
Keywords
Citation
Phillips, N. and Broderick, A. (2014) Has Mumsnet changed me? SNS influence on identity adaptation and consumption. Journal of Marketing Management, 30 (9-10), pp. 1039-1057