Has Mumsnet changed me? SNS influence on identity adaptation and consumption

Date

2014-08

Advisors

Journal Title

Journal ISSN

ISSN

Volume Title

Publisher

Routledge

Type

Article

Peer reviewed

Yes

Abstract

Description

Keywords

Citation

Phillips, N. and Broderick, A. (2014) Has Mumsnet changed me? SNS influence on identity adaptation and consumption. Journal of Marketing Management, 30 (9-10), pp. 1039-1057

Rights

Research Institute