Marketing strategy implementation and value proposition in the mindsets of multinational company subsidiaries.
dc.contributor.author | Culling, Benjamin George | |
dc.date.accessioned | 2010-10-26T08:50:36Z | |
dc.date.available | 2010-10-26T08:50:36Z | |
dc.date.issued | 2006 | |
dc.identifier.uri | http://hdl.handle.net/2086/4293 | |
dc.language.iso | en | en |
dc.publisher | De Montfort University | en |
dc.subject.ddc | 338.888410688 | en |
dc.title | Marketing strategy implementation and value proposition in the mindsets of multinational company subsidiaries. | en |
dc.type | Thesis or dissertation | en |
dc.type.qualificationlevel | Doctoral | en |
dc.type.qualificationname | PhD | en |
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