Marketing strategy implementation and value proposition in the mindsets of multinational company subsidiaries.

dc.contributor.authorCulling, Benjamin George
dc.date.accessioned2010-10-26T08:50:36Z
dc.date.available2010-10-26T08:50:36Z
dc.date.issued2006
dc.identifier.urihttp://hdl.handle.net/2086/4293
dc.language.isoenen
dc.publisherDe Montfort Universityen
dc.subject.ddc338.888410688en
dc.titleMarketing strategy implementation and value proposition in the mindsets of multinational company subsidiaries.en
dc.typeThesis or dissertationen
dc.type.qualificationlevelDoctoralen
dc.type.qualificationnamePhDen

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