Facing the future: a new approach to large-scale behaviour change campaigns?
Date
2012-09-19
Authors
Advisors
Journal Title
Journal ISSN
ISSN
DOI
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Type
Conference
Peer reviewed
Yes
Abstract
Description
Keywords
sustainable behaviour, communication, top-down, stakeholder, Excellence theory
Citation
Wilson, C. (2012) Facing the future: a new approach to large-scale behaviour change campaigns? 11th Int. Coll. on Arts, Social and Nonprofit Marketing, London Metropolitan Business School, London Metropolitan Business School and the Academy of Marketing