Using Agent-Based Simulation to Investigate Daily Order Variation of a B2B Fresh Food Supplier

Agent-based simulation has been used to simulate customers of a B2B fresh food supplier, in order to examine why total orders vary considerably on a day by day basis. Different types of virtual customers can be included in the simulation, ordering products using different strategies including their own demand prediction. This simulation suggests that customers changing the day of their order is the largest cause of daily order variance.