The contribution of CI to the strategic decision making process:  Empirical study of the European pharmaceutical industry.

Badr, Ahmad; Madden, Emma; Wright, Sheila

The contribution of CI to the strategic decision making process: Empirical study of the European pharmaceutical industry.

dc.contributor.author	Badr, Ahmad
dc.contributor.author	Madden, Emma
dc.contributor.author	Wright, Sheila
dc.date.accessioned	2009-11-11T09:51:20Z
dc.date.available	2009-11-11T09:51:20Z
dc.date.issued	2006
dc.description.abstract	The practice of Competitive Intelligence (CI) is common in the US pharmaceutical industry but there is little evidence to suggest that the European industry has adopted CI to the same extent. This study reports on a specific sub-set of the overall CI activity, namely the contribution which CI makes to the strategic decision making (SDM) process. CI managers in the European pharmaceutical industry were selected and the results from 79 questionnaires and 14 in-depth interviews are provided. Results indicate that the CI activities in respondent firms are reasonably well established and also that the pharmaceutical industry appears to appreciate both the benefits, and requirements of a modern day CI function. However, the industry is not taking full advantage of the CI effort at every stage of the SDM process. Conclusions are drawn which highlight areas for potential improvement. The article also identifies the managerial implications from the findings with suggestions for further research topics associated with this area.	en
dc.description.uri	http://www.scip.org/Publications/JCIMArticleDetail.cfm?ItemNumber=2539
dc.identifier.citation	Badr, A., Madden, E. and Wright, S. (2006) The contribution of CI to the strategic decision making process: Empirical study of the European pharmaceutical industry. Journal of Competitive Intelligence & Management, 3 (4), pp.15-35	en
dc.identifier.issn	1937-1063
dc.identifier.uri	http://hdl.handle.net/2086/2829
dc.language.iso	en	en
dc.peerreviewed	Yes
dc.publisher	Society of Competitive Intelligence Professionals.	en
dc.researchgroup	Competitive Intelligence-Management Interface Teaching and Research Initiative (CIMITRI)
dc.subject	competitive intelligence
dc.subject	competitive analysis
dc.subject	decision making
dc.subject	empirical study
dc.subject	pharmaceutical industry
dc.subject	Europe
dc.title	The contribution of CI to the strategic decision making process: Empirical study of the European pharmaceutical industry.	en
dc.type	Article	en