Integrated marketing communications.

Date

2004

Authors

Pickton, David W.
Broderick, Anne

Advisors

Journal Title

Journal ISSN

ISSN

DOI

Volume Title

Publisher

Financial Times/ Prentice Hall

Type

Book

Peer reviewed

Abstract

Description

Keywords

Citation

Pickton, D. and Broderick, A. (2004) Integrated marketing communications. Financial Times/ Prentice Hall.

URI

http://hdl.handle.net/2086/3101

Rights

Research Institute

Collections

School of Leadership, Management and Marketing