The Influence of YouTube Videos on ELA During the COVID-19 Outbreaks in Jordan

Abstract

YouTube has become a vital platform, amongst other social-media sites, especially in e-learning / self learning and in the unforeseen time of COVID-19. This study explores the influence of YouTube videos on users’ behavioral intention regarding e-learning acceptance and their perceptions through targeting online university students (n=180) in Jordan, using the PLS-SEM procedure through SmartPLS software. The findings indicated that users’ behavioral intention to adopt new e-learning was positively influenced by performance expectancy, perceived usefulness and ease-of-use. The findings were presented and discussed in relation to the Technology Acceptance Model (TAM) and UTATU frameworks.

Description

Keywords

COVID-19, e-learning acceptance (ELA), UTATU, TAM, Partial Least Squares (PLS), behavioral intention factors, higher education, YouTube

Citation

Habes, M., Salloum, S.A., Elareshi, M., Ganji, S.F.G., Ziani, A.K. and Elbasir, M. (2020) The influence of YouTube videos on ELA during the COVID-19 outbreaks in Jordan. 2020 Sixth International Conference on e-Learning (econf), Sakheer, Bahrain, December 2020, pp.133-138

Rights

Research Institute

Centre for Computing and Social Responsibility (CCSR)