Don’t Freak, I’m a Sikh: Stigma, Styled Identities and Social Distancing of the Turbaned Sikh Male

dc.cclicence	N/A	en
dc.contributor.author	Bhogal-Nair, Anoop	en
dc.contributor.author	Lindridge, Andrew	en
dc.date.accessioned	2017-04-26T13:31:51Z
dc.date.available	2017-04-26T13:31:51Z
dc.date.issued	2016
dc.description.abstract	This working paper investigates how Sikh men utilise social distancing strategies in developing distinct identities not narratives. Grounded in social identity theory, we examine how global discourses of ‘Islamophobia’ have prompted ‘Sikh projects’ as strategies to de-stigmatize cultural symbols and ultimately, socially distance one 'Other' from another 'Other.'	en
dc.funder	N/A	en
dc.identifier.citation	Bhogal-Nair, A. and Lindridge, A. (2016) Don’T Freak, I’m a Sikh: Stigma, Styled Identities and Social Distancing of the Turbaned Sikh Male", in NA - Advances in Consumer Research, 44, eds. Page Moreau and Stefano Puntoni, Duluth, MN : Association for Consumer Research, pp. 720-720	en
dc.identifier.uri	http://hdl.handle.net/2086/14107
dc.peerreviewed	Yes	en
dc.projectid	N/A	en
dc.researchinstitute	Centre for Enterprise and Innovation (CEI)	en
dc.subject	Marketing	en
dc.subject	Identity	en
dc.subject	Religion	en
dc.subject	Religious Minority	en
dc.subject	Social Media	en
dc.title	Don’t Freak, I’m a Sikh: Stigma, Styled Identities and Social Distancing of the Turbaned Sikh Male	en
dc.type	Conference	en

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