Phenomenological methodology: crafting the story of Scotland’s creative social enterprises

Drawing on research that considers the contributions of qualitative methods in developing entrepreneurship theories, this paper discusses narrative inquiry, and inclusive dramaturgical devices such as storytelling, improvisation, and intention, for advancing knowledge about creative social enterprises. The paper explores the methodological pertinence of developing a creative praxis to explore the hybrid space of creative social enterprise. To date, little attention has been paid to the critically reflexive importance of engaging in a creative praxis for entrepreneurship theory building. To address this, the paper explores a nascent entrepreneurial phenomenon, creative social enterprise, by engaging in the living experiences and social interactions of a group of creative social entrepreneurs. As such, the paper embraces an embedded, creative praxis for understanding entrepreneurial phenomenon.