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    Characteristics of competitive intelligence practice in R&D driven firms: Evidence from the UK pharmaceutical industry.

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    2008 - EBRF Conference Paper - CI in R&D Driven Firms FINAL,pdf.pdf (71.63Kb)
    Date
    2008
    Author
    Wright, Sheila;
    Fleisher, Craig S.;
    Madden, Emma
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    Abstract
    The greatest proportion of Competitive Intelligence (CI) practice in the pharmaceutical industry is located within the R&D function (Halliday et al 1992). This paper reports on the results of an empirical study into the infrastructure of competitive intelligence practice within the industry. The study analyses and reports on the results from data and views gathered via questionnaire which addressed the questions of attitudes towards CI, methods of gathering CI, practitioner background, and problem areas.
    Description
    Citation : Wright, S., Fleisher, C.S. and Madden, E. (2008) Characteristics of Competitive Intelligence Practice in R&D Driven Firms: Evidence from the UK Pharmaceutical Industry. European Business Research Forum (EBRF), Finland
    URI
    http://hdl.handle.net/2086/4517
    Research Group : Competitive Intelligence-Management Interface Teaching and Research Initiative (CIMITRI)
    Peer Reviewed : Yes
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    • Department of Management and Entrepreneurship [775]

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