Browsing Department of Economics and Marketing by Research Institute "Centre for Enterprise and Innovation (CEI)"
Now showing items 1-10 of 50
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Academic entrepreneurship: spin-offs in Sweden and the UK
(Book chapter)Discussions of academic entrepreneurship often focus on efforts to commercialize inventions appropriated within the intellectual property (IP) system. However, studies in the U.S. have shown that a substantial amount of ... -
Assessing the Impact of Relationship Length in the SMEs and Bank Association
(Article)Despite the importance of satisfaction, loyalty and relationship length in the literature, there is very little evidence of studies within the Nigerian Business to Business (B2B) Relationship terrain. This paper seeks to ... -
Beyond good and bad: Challenging the suggested role of emotions in customer experience (CX) research
(Article)Our paper challenges several notions regarding emotion’s role and their influence on the customer experience (hereafter CX). Based on our analysis, we develop the following five propositions to advance our understanding ... -
Business to Business (B2B) Relationship Assessment of Commitment and Behavioural Intention – Nigerian SME-banking Relationship”
(Conference)Purpose - It evaluates the role of the commitment between small and medium enterprises (SMEs) and their banks in Nigeria from the perspective of the senior SME employees. The antecedents to, and outcomes from, commitment ... -
Capturing the Participants Voice: Using Causal Mapping supported by Group Decision Software to enhance Procedural Justice
(Conference)This paper examines the way in which causal mapping, aided by group decision software, adheres to the tenets of procedural justice. Causal mapping workshops utilise a dual facilitation process that enables the participants’ ... -
The Changing Orientation Of Marketing: An Emerging Post-Modern Perspective, Strategic Change
(Article)This paper argues that British society, together with the other parts of the post-industrial world, is undergoing extraordinary change. Moreover, this change seems to be affecting all people and institutions.This paper ... -
Characteristics and Outputs of University Spin-offs in the United Kingdom
(Article)Research on the formal role of universities in stimulating regional economic development is relatively recent. However, the role of universities in contributing to regional technological and service variety is underresearched. ... -
Constructing Identity Through Cultural and Ancient Interpretations of the Female Body
(Conference)Through complex negotiations of consumption practices, Indian women in contemporary, modernizing society are shown to be forging identities that challenge traditional ideologies of ‘womanhood’. Through societal surveillance ... -
Defining Trust in a B2B Relationship - The SMEs’ Perspective
(Conference)Trust’s role in underpinning long-term business relationships is well established, albeit with a range of associated definitions and structures. This paper presents an instrument to assess the structure and level of SMEs’ ...