Browsing by Author "Liu, Wen-Ling"
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Cross-cultural analysis of the effect of advertising on consumer responses
Liu, Wen-Ling (Thesis or dissertation / Doctoral / PhD) -
Practising creativity to develop students in marketing
Liu, Wen-Ling; Harwood, Tracy (Article)This paper presents the findings of a ‘client-based’ experiential learning innovation introduced into the curriculum of a postgraduate marketing and advertising programme at a UK higher education institution. Based on ...