Browsing by Author "Hafeez, Khalid"
Now showing items 1-6 of 6
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The effect of TQM on organisational performance: empirical evidence from the textile sector of a developing country using SEM
Shafiq, M.; Lazario, F.; Hafeez, Khalid (Article)Total quality management (TQM) is a widely used management philosophy across many sectors. Organisations implement TQM in order to gain competitive advantage in terms of quality, productivity, customer satisfaction, and ... -
Evaluating the impact of corporate logos towards corporate reputation: a case of Persia and Mexico
Foroudi, P.; Hafeez, Khalid; Foroudi, M. M. (Article)Purpose This paper aims to examine the impact of corporate logos on corporate image and reputation in creating competitive advantage in the context of Persia and Mexico as emerging markets. The paper provides an extensive ... -
How do entrepreneurs learn and engage in an online community-of-practice? A case study approach
Hafeez, Khalid; Foroudi, P.; Nguyen, B.; Alghatas, F.; Gupta, S. (Article)This paper investigates the ways in which entrepreneurs use communities of practice (CoPs) to express themselves, using narrative theory and rhetorical analysis, to gain insight into an electronic social network medium, ... -
Knowledge Sharing by Entrepreneurs in a Virtual Community of Practice (VCoP)
Foroudi, P.; Alghatas, F; Gupta, S.; Hafeez, Khalid; Nguyen, B. (Article)Purpose The purpose of this paper is to examine how entrepreneurs engage in a virtual community of practice (VCoP) to share knowledge. Intensity of engagement is taken as a proxy to measure the strength of knowledge ... -
Marketing Management Capability: the Construct, and its Dimensions: An Examination of Managers and Entrepreneurs’ Perception in the Retail Setting
Brown, D.; Foroudi, P.; Hafeez, Khalid (Article)This paper explores the relationship between corporate cultural/intangible assets and marketing capabilities by examining managers’ and entrepreneurs’ perceptions in a retail setting. Nineteen face-to-face interviews were ...