Browsing by Author "Obalola, Musa Adebayo"

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    Assessing the Relationship between Sales Quotas and Moral Judgement of Insurance Salespersons: The Moderating Effects of Moral Values, Quota Failure Consequences, and Corporate Ethical Climate
    (Journal of Emerging Trends in Economics and Management Sciences, 2013) Ojikutu, Rasheed Kola; Obalola, Musa Adebayo; Omoteso, Kamil
    There is an increasing call for managers in the Nigerian insurance industry to espouse higher level of ethical behaviour to earn the trust of customers, regulatory agencies, and other stakeholders. Arguably, this will enhance market penetration, increase patronage and higher level of profit. Theoretically however, ethical behaviour can be institutionalized in organizations if the top management support ethical behaviour through punishment and reward (high ethical climate). Other than corporate ethical values, managers’ beliefs about the rightness and wrongness of an action in a particular situation could also be a function of his/her personal moral philosophy. With respect to financial services, one aspect of marketing which have been empirically shown to have influence ethical judgement and behaviours of managers is sales quotas. When salespersons are assigned higher sales quotas, which are perceived as difficult, the tendency to engage in unethical behaviour to achieve this target becomes higher. In this study, we assess and extend the theoretical relationship between moral judgement of salespersons and perceived quota difficulty in the insurance industry. The study also explores the moderating effects of salesperson’s ethical values (idealism and relativism), corporate ethical climate, and quota failure consequences on the proposed relationship. With a structured questionnaire, data was collected from respondents in the target industry through a multi-stage sampling strategy. Exploratory factor analysis was performed to assess the factorial structure of the measures used in the study, their reliability and validity. Using correlation and regression analysis, the results were presented and discussed with managerial implications for the Nigerian insurance industry.
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    Between Re-capitalisation and Consumer Confidence: The Missing Links in the Nigerian Insurance Industry’s Quest for Corporate Success
    (The Nigerian Journal of Risk and Insurance, 2010) Obalola, Musa Adebayo; Yusuf, T.; Omoteso, Kamil; Sulaimon, A.; Akosile, O.
    The recent re-capitalisation in the Nigerian Insurance Industry was underscored by the need to build strong companies that will bolster the industry’s capacity to bear risk, deliver quality services to the insuring public and contribute to the country’s economic growth and development. With a population of over 140 million where only a fraction of these have insurance policies the ability of the industry to garner sufficient pool of premium to meet its restoration function and stimulate the economy through short and long term investments is seriously threatened. Given this low and poor market penetration, we argue in this paper that success in the industry can only be achieved if consumer confidence in insurance services is restored. While demonstrating that the special nature of insurance business opens it to ethical abuse, the paper argues that failure to evince higher ethical behaviour from insurance practitioners is due to its devoid of trust. In furtherance of this argument, we proposed an integrated model of ethics-based trust as an effective way of getting the industry out of the present doldrums.
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    Corporate governance and corporate social responsibility practices in Africa
    (Gower, 2009) Adelopo, Ismail; Obalola, Musa Adebayo; Omoteso, Kamil
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    Determinants of web-accessibility of corporate social responsibility communications
    (Emerald, 2012) Adelopo, Ismail; Moure Cea, Ramiro; Vargas, L.; Obalola, Musa Adebayo
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    Ethics and social responsibility in the Nigerian insurance industry: a multi-methods approach
    (De Montfort University, 2010) Obalola, Musa Adebayo
    The concern about how business should behave as one of the dominant institutions in society, widely referred to as corporate social responsibility, has been a subject of interest among academics and practitioners all over the world. The increasing global outlook of business activities and the need to understand environments in most parts of the globe have also made this concept relevant for all time. This thesis therefore relates to a study, which assesses the perceived role of ethics and social responsibility for organisational effectiveness in a developing and African country. It was argued that ethics and social responsibility must first be perceived to be important for business success, before managers’ behaviour can become ethical and reflect greater social responsibility. Using a mainly qualitative approach and aided by some quantitative analysis, the study explored the perceived importance of this construct (ethics and social responsibility) for organisational effectiveness among insurance managers in the Nigerian insurance industry. This exploration and the analysis are based on the theoretical assumptions that personal and situational factors do influence managers’ perception of the importance of ethics and social responsibility and its business assumption. These, therefore, constitute major outcomes of the study. Given that the study is the first of its kind in the insurance industry, and Nigeria, a developing economy, its outcomes further aids our understanding of how managers in an African socio-economic context perceive the construct and their readiness to translate it into business practice. Above all, the thesis demonstrates that the perceived importance of ethics and social responsibility for organisational effectiveness is a function of industry and product nature, individual moral values, corporate ethical values and organisational commitment. The findings suggest that meeting customers’ expectations reinforce trust-relationship, which in turn is moderated by some other personal-situational factors. The findings also indicate that highly idealistic managers were more sympathetic towards the welfare of others, and have higher perception of the important role of ethics and social responsibility for business success.
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