Browsing by Author "Jowett, Adam"

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    Examining the role of television programmes in legitimising inherited wealth and privilege for the super-rich in a society that values meritocracy
    (Taylor and Francis, 2023-07-28) Goodman, Simon; Carr, Phillippa; Jowett, Adam; Abell, Jackie
    Recent years have seen the proliferation of television broadcasts that focus on the lavish lifestyles and consumption of “rich kids. ”However, flaunting inherited wealth is an accountable activity within UK society that claims to be based on meritocratic values. Whilst wealthy individuals are a source of public spectatorship, they are also attributed with contributing to economic inequality and inhibiting social mobility. This study draws on social psychology to examine media representations of wealthy heirs accounting for their wealth in popular programmes about the “super rich. ”Forty-one and a half hours of non-subscription UK television data from 2016 that included the term “super-rich” was analysed. Drawing on Discursive Social Psychology, heirs were found to be managing an ideological dilemma of accounting for their inherited privilege while in a (supposedly) meritocratic environment. Heirs use four interpretative repertoires to negotiate their unmeritocratic position: (1) having a fair go, (2) unintentional privilege, (3) constructing wealth as “family money” and (4)sharing wealth with loved ones. These interpretative repertoires downplay privilege by redefining ownership, highlight any work they do, construct them as aspirational and present them as lacking agency. The presentation of heirs in entertainment documentaries maintains the illusion of meritocratic conditions
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    ‘I don’t think there is any moral basis for taking money away from people’: using discursive psychology to explore the complexity of talk about tax
    (Taylor and Francis, 2018-08-16) Carr, Philippa; Goodman, Simon; Jowett, Adam
    The increasing recognition of the negative impact of income inequality has highlighted the importance of taxation which can function as a redistributive mechanism. Previous critical social psychological research found that talk about restricting the welfare state, that is funded through tax, is formed of ideology that supports the maintenance of income inequality. Therefore, this research explores how speakers use talk about tax to justify income inequality during a UK BBC radio discussion, ‘Moral Maze: The moral purpose of tax’ which involved public figures discussing the role of tax. This programme was analysed from a critical discursive psychological perspective. It was found that two contrasting constructions of tax were presented: tax as a collective responsibility or tax as an individual burden, whereby speakers drew on social justice and individualistic ideology respectively. Arguments for high tax rates are problematic due to the acceptability of inequality in a meritocracy. By presenting wealthy individuals as more deserving than the less affluent, arguments for higher tax come to be challenged.
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    ‘You come back fighting. That's what gives you the drive to achieve’: The extraordinary psychological construction of the super-rich in entertainment documentaries
    (Sage, 2021-05-05) Goodman, Simon; Carr, Philippa; Abell, Jackie; Jowett, Adam
    Inequality in society is legitimised through the ‘meritocracy myth’ and existing research claims that the affluence of the super-rich is the result of their superior traits. Discursive Social Psychology examines the ways in which psychological concepts such as personality traits function in talk. This research explores how entertainment documentaries construct the traits of the super-rich to legitimise their wealth. A corpus of 41.5 hours of terrestrial UK televised broadcasts that used the term, ‘super-rich’ was analysed. This explored how wealthy individuals are presented as having superior psychological qualities compared to the general public in relation to their greater drive and resilience. However, wealthy individuals also talk about the development of superior traits as a response to adversity. Entertainment documentaries draw upon individualistic ideology to present wealth inequality as a natural consequence of individual differences and as a result, the current distribution of wealth is ‘just’ despite its negative consequences for all.