Browsing by Author "Hudson, David"
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Item Metadata only Branded entertainment: a new advertising technique or product placement in disguise?(Academic Press, 2006) Hudson, S.; Hudson, DavidItem Open Access Marketing in English professional football clubs(De Montfort University, 2003) Hudson, DavidItem Metadata only Marketing in English professional football clubs.(De Montfort University, 2000) Hudson, David; Herbane, B.Item Metadata only Meet the parents: a parents' perspective on product placement in children's films.(Springer Science + Business Media, 2008) Hudson, S.; Hudson, David; Peloza, J.